What is a FOUTA?

FOUTA stands for: Fabulous, Out of this world, Useful, Trendy, and Amazingly versatile.

What is a FOUTA? A FOUTA is a versatile, luxurious, beautiful and practical textile that is created with the finest linens and fibers imported from Tunisia. It’s MULTI-USE as it can be a bath towel, beach towel, sarong, bedspread, blanket, etc.

What is a FOUTA made of?  100% natural cotton

What size is a FOUTA? Traditional FOUTAS are 100cm by 200cm, about 40in by 74in. If you're looking for the perfect oversized beach towel, this size is for you. However, if your life requires something a little bigger, we offer XL editions as well. See individual FOUTAS for exact measurements.  

WHY is a FOUTA so great? It's light-weight, quick-dry and uncompromisingly stylish. It's the perfect compliment to a day at the beach, the pool, a spa or a vacation getaway. It can also be splendidly displayed in your own home. 

What can a FOUTA be used forThe versatile FOUTA can be used as a beach towel, bath towel, blanket in the park, bed-spread, tablecloth, and cover-up, just to name a few.  

What sets my FOUTA apart? ALL FOUTAS are slightly different as it's not a mass-production product. Subtle differences can be noted, especially with the fringe which is finished by hand. 

What precautions should I take washing my FOUTAToss it in wash on cotton setting, and watch it get softer with every wash. 

What to do if i'm not satisfied with my FOUTA? PLEASE reach out to us, and we will give you a FULL refund. No questions asked. We stand behind our product, and we strive for 100% customer satisfaction. 

WHY Fouta Colors? We believe in GIVING back, and incorporate #fouta4fouta - for every fouta purchased we donate a fouta to Helping Mamas (

Whether you're trying to achieve a traditional Turkish blue look in your own home,  or coordinating with an existing color scheme, you're sure to find the color and pattern that speaks to you.  

Don't forget, all FOUTAS can be truly personalized with our monogramming option!


How was the FOUTA born?

Our future is here with FOUTAS.

As I was sitting on the breezy beach alongside my two chilly and wet children,  the only comfort I could provide was a soggy, smelly, heavy, cold beach towel.  I wrapped them up and lugged my disgruntled toddlers and heavy towels back to the house. I needed another option that would not only have made our day more enjoyable, but would also have taken a small burden off the heavy beach load of children, toys, sunscreen, etc.  That being said, I am not one to compromise style for practicality.  And there, the idea for the stylish yet practical textile was born.

When I pack for a trip to the beach, the lake, or a long drive, I never think of hauling a towel; it's heavy, bulky, and just takes up too much space. A light-weight FOUTA, on the other hand, will forever have its place in my travel bag.

Use your FOUTA, like I do, as a changing pad for your baby, a blanket when your toddler is shivering, or as a cover-up for when best intentions still don't have your body feeling beach-ready. And at the end of the day, simply toss your wet and well-used FOUTA in the wash, without worrying about its colors fading!